Thank you for joining the Number Artist Father's Day campaign. This brief gives you everything you need to create content that feels genuine, looks great, and performs as a paid ad.
Number Artist makes paint-by-numbers kits for the whole family — full-size kits for adults and mini kits for kids. Every kit comes with everything needed to create a beautiful painting from scratch. For this campaign, the finished painted kit must be visible in every video.
You must appear on camera in every video — show your face and yourself actively painting and/or holding the finished result. Videos without the creator visible will be sent back for reshoot.
Choose the angle that fits your situation. Both are valid — pick the one that feels most natural and authentic to you. The most important thing is that the finished painting appears in your video.
Paint together as a family activity for Father's Day. Show the shared experience — painting side by side, working on it together, or surprising each other with the result.
Paint a kit as a gift for your father. Film the painting process and end the video with the moment you give it to him — in person or over a video call if you're in different cities.
The finished painting must be shown in both angles. Whether it's the gift being handed over or the family admiring the completed canvas — the finished kit is the hero of the video. Do not end the video before showing the completed painting clearly on camera.
Every video should feel natural, authentic, and engaging — not like a commercial. The best-performing content feels like a recommendation from a friend, not a sales pitch.
Walk the viewer through your genuine experience — painting process, the shared moment or gift reveal, and your personal voiceover. This is your story in your own words.
Visual and atmospheric. Let the footage speak. Aesthetic shots of the process, the finished painting, and the Father's Day moment. Background music is fine.
Upload all raw footage and content (including b-rolls) to the Google Drive folder we provide. Your final edited video can also be submitted through Insense.
This angle is about the shared experience of painting as a family activity for Father's Day. Show the joy of doing something creative together — whether you're a dad painting with your kids, or a mom setting up the activity with the kids' dad.
"The best moments in this angle are the unplanned ones — a kid choosing the wrong color, dad being more focused than the children, the chaos of everyone painting at once. Let the camera capture what actually happens."
This angle tells the story of painting a kit as a gift for your dad. The video must end with the gift moment — handing it over in person, or a video call reveal if you're in different cities. The emotional payoff at the end is what makes this content powerful.
Different cities? Use a video call. If you don't live close to your dad, film his reaction when you show him the finished painting over a video call. A genuine long-distance reaction can be just as powerful — sometimes more so.
"Open with dad's reaction to the finished painting — then cut back to the blank canvas and walk through how it got there. The emotional payoff comes first; the process explains it."
The painting process is the heart of the content — please do not skip it. The more angles and stages you capture, the more flexibility we have in editing. Short clips from different perspectives give us better transitions and allow us to cut tighter, more engaging ads.
Show your face. Your face should appear throughout the video — especially during the painting process and the finished reveal. Viewers connect with people, not just products.
Film all of these clips separately from your main videos. These give our team options to create different ad variations. Each clip: 3–10 seconds.
Delivery package placed in front of your door
Opening the kit, revealing contents one by one
All contents laid out neatly — canvas, paints, brushes
Close-up of the numbered sections before painting begins
Close-up of hand and brush on canvas at different stages
Very close-up of paint on canvas — texture and brushstroke detail
Sped-up clip of the full painting session
Final painting laid flat on a clean surface
You (or you and dad / you and kids) holding the painting up proudly
Angle B only: Dad's genuine reaction when he receives or sees the painting — in person or over video call
Angle A only: Both creator and child/dad in frame, painting side by side
Casual, calm shot of the painting session — everyone in their element
Short clips used as scroll-stopping openers for ads. Film separately so our editing team has options.
"Show the emotional payoff in the first 3 seconds — dad's reaction, the family with the painting, the gift reveal. Then take the viewer back to how it started."
Small production choices make a big difference in how the video performs. Please review these before you start filming.
ResolutionFilm in 4K if possible. 1080p is the minimum we'll accept.
Camera lensClean your lens before every filming session.
No digital zoomPhysically move the camera closer for close-ups — digital zoom degrades quality.
Natural lightFilm near a window or outdoors. Avoid dark, yellow, or harsh artificial lighting.
BackgroundKeep the background clean and uncluttered — it keeps the focus on the painting.
StabilizationUse a tripod or stable surface. Avoid shaky footage.
Quiet audioRecord in a quiet environment — no background noise, echo, or distracting music during voiceover recording.
MicrophoneUse an external microphone if you have one — it makes a significant difference.
Dual voiceoverIf you record a voiceover separately, also record yourself saying the same text directly to camera — this gives us extra editing options.
Show your faceYour face must appear in all videos — especially during the painting process and the finished reveal.
By participating in this campaign, you grant Number Artist a license to use your submitted videos and images across our marketing channels.